I have to catch public transport everyday. As a result I am exposed to a hell of a lot of advertising - at the stations, on trams, in trams, on buses and even on metcards. Lately, Flinders St. Station has been covered with ads for commercial radio broadcaster Triple M and their AFL Football commentary team. You know the drill; a picture of 5 blokey looking men accompanied by 'witty' slogans. The problem is that these ads don't make any sense at all, as I shall endeavour to illustrate. There are 3 different slogans used on these advertisements:
1. "Sorry, we couldn't afford a stylist." You know what? I'll bet they did employ a stylist for the making of these ads. I realise that they're going for a blokey image but no one does anything in the media today without a stylist on hand. I'll bet they employed someone to make sure their subjects looked blokey in the exact blokey style the station wanted. Are we seriously expected to believe that they were willing to do the photo shoot with whatever outfits these guys happened to throw on that morning? They're spending thousands of dollars on their ad campaign and plastering them on billboards all over Melbourne. When you're faced with the prospect of having to rely on the dress-sense of AFL football commentators, you'd be a fool not to hire a stylist.
2. "Who said boy bands were dead?" Criticism #1. They're not boys. Criticism #2. They're not a band. The 'joke' doesn't work on any level. Does anyone even proof-read this drivel before it gets approval? People that work in commercial radio are so funny! All they have to do is mindlessly drop a daggy or retro pop culture reference and they'll have me in stitches! Not.
3. "Where moustaches are still cool" It's quite striking to notice that only 1 guy out of the 5 guys in the picture has a moustache. If moustaches are so cool, how come only 1/5 of the people featured in the ad actually has one? It's like looking at a group of people, 4 of whom have moustaches, 1 of whom doesn't and remarking 'That must be where not having moustaches is still cool". I think I understand what they're going for here (see 'daggy or retro pop culture reference' above) but it hardly seems worth mentioning a feature possessed by a tiny minority of their commentary team.
So what point am I making (if any)? These ads are demonstrably inane and are presumably indicative of the audience Triple M wants to attract. Ask yourself if you want to be part of that audience.